Hence the genius of Hasbro's strategy to get huge buy-in from Hollywood talent to take their toy brands onto the Big Screen. Hasbro's first-quarter profit in 2009 was down 47% compared with the same period the year before, to just more than $19 million. but they ae confident that all teh revenue from their up-coming film releases (Transfromers 2 and G.I. Joe) will get them back into growth.
All brand owners should consider this - brand extensions will flourish in these market conditions.
Other Hasbro brand projects that are in development;
1) Battleship: Peter Berg ("Friday Night Lights") is in negotiations to adapt the Milton Bradley naval-warfare game for the big screen.
2) Ouija: "National Treasure" screenwriters Cormac and Marianne Wibberley are in negotiations to write a script inspired by the Parker Brothers do-it-yourself seance; "Transformers: Revenge of the Fallen" director Michael Bay will produce.
3) Candy Land: "Tropic Thunder" screenwriter Etan Cohen is adapting the 1940s children's classic, with Kevin Lima ("Enchanted") directing.
4) Stretch Armstrong: "Bruce Almighty" screenwriter Steve Odekerk is putting the final touches on a superhero-comedy script based on Kenner's long-defunct, elastic-limbed muscleman of 1976.
5) Monopoly: "Corpse Bride" and "Monster House" screenwriter Pamela Pettler is writing a script based on the real-estate chestnut, with Ridley Scott directing and producing.
6) Clue: "Pirates of the Caribbean" director Gore Verbinski was hired in February to attempt a (second) film adaptation of the classic Parker Brothers whodunit game.