Wondering whether there is any role for “microblogging” (the wanky generic name for twitter)? … I think someone just found one.
It provides an easy way of reporting when you succumb to a cigarette and, here’s the killer, it let’s you compare your will-power to others using the service (like Nike+).
There might be many reasons why it might not work (answers on a postcard) but I think it might work well for those who really want to give up but need more human support/ encouragement/ competition to keep on the straight and narrow. Why didn't Niquitin come up wit this as an awesome example of branded utility
It provides an easy way of reporting when you succumb to a cigarette and, here’s the killer, it let’s you compare your will-power to others using the service (like Nike+).
There might be many reasons why it might not work (answers on a postcard) but I think it might work well for those who really want to give up but need more human support/ encouragement/ competition to keep on the straight and narrow. Why didn't Niquitin come up wit this as an awesome example of branded utility
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